F/3.3 Advertising

Policy Owner	Executive Director, Marketing and Communication
Approval Date	08/08/2017
Approval Authority	Vice-Chancellor and President
Date of Next Review	01/08/2020

3.3.1 Purpose
3.3.2 Application
3.3.3 Roles and responsibilities
3.3.4 Advertising
3.3.5 Advertising by external parties
3.3.6 Definitions
3.3.7 Delegations
Related Documents
Modification History

3.3.1 Purpose

QUT aims to be known as the university for the real world and will advertise its teaching, research and services in appropriate media to promote, protect and enhance its standing.

QUT’s advertising publications will comply with all relevant legislation including competition and consumer law, employment law and laws related to the provision of international student services.

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3.3.2 Application

This policy applies to all advertising supporting QUT operations, advertising carrying the QUT logo or advertising published on a QUT advertising publication or platform, whether supporting QUT or a third party.

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3.3.3 Roles and responsibilities

Position	Responsibility
Executive Director, Marketing and Communication	approves standards and procedures relating to corporate advertising appoints an advertising agency to provide professional advice and creative services for corporate branding campaigns and other key projects approves all advertisements prior to submission approves in advance the formats for staff recruitment advertising approves exceptions to this policy
Executive Director, Human Resources	coordinates all staff recruitment advertising, including the approval of procedures relating to staff recruitment advertising

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3.3.4 Advertising

QUT corporate advertising, including third party advertisements and external party advertisers, will be approved in advance and will comply with procedures and standards approved by the Executive Director, Marketing and Communication.

No area of the University may engage an advertising agency for any purpose, or purchase marketing software or subscription, without the prior written approval of the Executive Director, Marketing and Communication.

Further information for booking advertisements is available on the advertising webpage in the Digital Workplace (QUT staff access only).

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3.3.5 Definitions

External party advertising means paid advertising containing an external advertiser's message or logo

Third party advertisements means advertisements published and/or paid for by third parties that carry the QUT logo

QUT corporate advertising means all paid promotion of QUT in any media (print, broadcast, on-line - including search engine marketing and content marketing initiatives), excluding staff recruitment advertising.

QUT advertising publications means all print and online publications identified as being authored by QUT.

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3.3.6 Delegations

Refer to Register of Authorities and Delegations (VC201) (QUT staff access only).

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Modification History

Date	Sections	Source	Details
08.08.17	All	Vice-Chancellor	Revised and simplified policy
21.04.11	All	Vice-Chancellor	Periodoc review - policy revised
02.02.09	All	Vice-Chancellor	Periodoc review - no change
17.11.05	All	Vice-Chancellor	Revised policy; policy renumbered to F/3.3 (formerly F/3.2)
01.10.03	All	Marketing and Communication Director	Updated
18.10.02	All	Corporate Communication Director	Updated
08.11.00	F/3.3.1	Director Human Resources Department	Revised following changes to staff advertising processes
12.01.99	All	Corporate Communication Director	Revised
29.10.98	All	Corporate Communication Director	Revised

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