F/3.3 Advertising
Policy Owner | Executive Director, Marketing and Communication |
Approval Date | 19/10/2022 |
Approval Authority | Vice-Chancellor and President |
Date of Next Review | 31/10/2025 |
3.3.1 Purpose
3.3.2 Application
3.3.3 Roles and responsibilities
3.3.4 Advertising
3.3.5 Advertising by external parties
3.3.6 Definitions
3.3.7 Delegations
Related Documents
Modification History
3.3.1 Purpose
QUT aims to be known as the university for the real world and will advertise its teaching, research and services in appropriate media to promote, protect and enhance its standing.
QUT’s advertising publications will comply with all relevant legislation including competition and consumer law, employment law and laws related to the provision of international student services.
3.3.2 Application
This policy applies to all advertising supporting QUT operations, advertising carrying the QUT logo or advertising published on a QUT advertising publication or platform, whether supporting QUT or a third party.
3.3.3 Roles and responsibilities
Position |
Responsibility |
---|---|
Executive Director, Marketing and Communication |
|
Vice-President (People) and Chief People Officer |
|
3.3.4 Advertising
QUT corporate advertising, including third party advertisements and external party advertisers, will be approved in advance and will comply with procedures and standards approved by the Executive Director, Marketing and Communication.
No area of the University may engage an advertising agency for any purpose, or purchase advertising marketing software or subscription, without the prior written approval of the Executive Director, Marketing and Communication.
Further information for booking advertisements is available on the advertising webpage in the Digital Workplace (QUT staff access only).
3.3.5 Definitions
External party advertising means paid advertising containing an external advertiser's message or logo
Third party advertisements means advertisements published and/or paid for by third parties that carry the QUT logo
QUT corporate advertising means all paid promotion of QUT in any media (print, broadcast, on-line - including search engine marketing and content marketing initiatives), excluding staff recruitment advertising.
QUT advertising publications means all print and online publications identified as being authored by QUT.3.3.6 Delegations
Refer to Register of Authorities and Delegations (VC201) (QUT staff access only).
Related Documents
MOPP F/2.1 Corporate identity
Marketing and Communication Department (QUT staff access only)
Competition and Consumer Act 2010
Fair Trading Act 1989
Education Services for Overseas Students Act 2000
Spam Act 2003
Information Privacy Act 2009Modification History
Date |
Sections |
Source |
Details |
19.10.22 |
All |
Executive Director, Marketing and Communication |
Periodic review - minor revisions only |
08.08.17 |
All |
Vice-Chancellor |
Revised and simplified policy |
21.04.11 |
All |
Vice-Chancellor |
Periodoc review - policy revised |
02.02.09 |
All |
Vice-Chancellor |
Periodoc review - no change |
17.11.05 |
All |
Vice-Chancellor |
Revised policy; policy renumbered to F/3.3 (formerly F/3.2) |
01.10.03 |
All |
Marketing and Communication Director |
Updated |
18.10.02 |
All |
Corporate Communication Director |
Updated |
08.11.00 |
F/3.3.1 |
Director Human Resources Department |
Revised following changes to staff advertising processes |
12.01.99 |
All |
Corporate Communication Director |
Revised |
29.10.98 |
All |
Corporate Communication Director |
Revised |