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F/3.5 Promotional activities, publications and merchandising |
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3.5.1 Promotional material and websites 3.5.1 Promotional material and websitesThe Marketing and Communication Department coordinates production of all QUT promotional material and websites. In order to portray a strong corporate brand and a high degree of professionalism, the following objectives are provided as a guide to the development of quality promotional material by QUT responsibility centres and the University as a whole:
To achieve these objectives responsibility centres should undertake a market appraisal prior to production of promotional material such as:
The following criteria should be addressed in the market appraisal:
Faculty-initiated publications and websites should be included in the approved annual faculty marketing communication plan (see F/3.1 ). Proposals for publications and websites not included in the annual plan must be approved by the Marketing and Communication Director. Guidelines for maximising the effectiveness of printed promotional materials and websites are available online from the Marketing and Communication website . All proposals to produce printed publications and websites must be documented in a written brief approved by the Marketing and Communication Director. Where there is a series of publications, or multiple versions completed to a template, only the first instance must be approved. 3.5.2 Content management on external websitesWhere areas of QUT supply information for placement on external websites, this arrangement should be registered with the Manager, Web Development to enable content management over time. 3.5.3 Authority to engage external studios, printers and web programmersAll printing projects should be managed by the Creative Publishing Unit, Marketing and Communication Department, which will engage external print and design suppliers as needed. No other area of the University may engage directly with external design studios or printers without prior approval of the Marketing and Communication Director. Promotional websites are normally produced by the Web Solutions Unit, Marketing and Communication Department. No other area of the University may engage directly with external suppliers of web design or programming services without prior approval of the Marketing and Communication Director. 3.5.4 Corporate events and functionsCorporate events and functions hosted by any unit of QUT are those which involve representation at the highest level (eg Council, Vice-Chancellor) with dignitaries and other community members. They include such events as graduation and orientation ceremonies, building openings, ministerial and official visits, business functions, and centre launches. The function format is approved by the Vice-Chancellor. Where a function follows a standard format or is professionally stage-managed, the Vice-Chancellor may provide an ongoing approval. Planning for events and functions is undertaken by the host unit with advice from the Marketing and Communication Department. The host unit is responsible for obtaining approval for the function and for the full implementation of the function. The Marketing and Communication Department can assist in pre-promotion and media coverage of corporate events. 3.5.5 Promotional items, merchandise and apparelThe Marketing and Communication Director approves all proposals to produce QUT-branded items for gift or sale to staff, students or external stakeholders to ensure that high standards for quality and suitability are maintained and that economies of scale in production can be sought. This policy includes hats, shirts or other apparel items produced for special events or for distribution to staff or students. Guidelines for official uniforms and signage are included in the QUT Corporate Identity Manual . Final artwork for promotional items must be checked for compliance with corporate identity standards and approved by the Marketing and Communication Director. Where possible, a finished sample of the item should be supplied for inspection prior to full production. Related Documents
MOPP F/1.4 Policy on web pages and web servers
Modification History
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