Manual of Policies and Procedures

F/3.3 Advertising

Contact Officer

Director, Marketing and Communication

Approval Date

08/08/2017

Approval Authority

Vice-Chancellor

Date of Next Review

01/08/2020

3.3.1 Purpose
3.3.2 Application
3.3.3 Roles and responsibilities
3.3.4 Advertising
3.3.5 Advertising by external parties
3.3.6 Definitions
3.3.7 Delegations
Related Documents
Modification History

3.3.1 Purpose

QUT aims to be known as a university for the real world and will advertise its teaching, research and services in appropriate media to promote, protect and enhance its standing.

QUT’s advertising publications will comply with all relevant legislation including competition and consumer law, employment law and laws related to the provision of international student services.

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3.3.2 Application

This policy applies to all advertising supporting QUT operations, advertising carrying the QUT logo or advertising published on a QUT advertising publication or platform, whether supporting QUT or a third party.

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3.3.3 Roles and responsibilities

Position
Responsibility
Director, Marketing and Communication
  • approves standards and procedures relating to corporate advertising
  • appoints an advertising agency to provide professional advice and creative services for corporate branding campaigns and other key projects
  • approves all advertisements prior to submission
  • approves in advance the formats for staff recruitment advertising
  • approves exceptions to this policy
Director, Human Resources
  • coordinates all staff recruitment advertising, including the approval of procedures relating to staff recruitment advertising

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3.3.4 Advertising

QUT corporate advertising, including third party advertisements and external party advertisers, will be approved in advance and will comply with procedures and standards approved by the Director, Marketing and Communication.

No area of the University may engage an advertising agency for any purpose, or purchase marketing software or subscription, without the prior written approval of the Director, Marketing and Communication.

Further information for booking advertisements is available on the advertising webpage in the Digital Workplace (QUT staff access only).

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3.3.5 Definitions

External party advertising means paid advertising containing an external advertiser's message or logo

Third party advertisements means advertisements published and/or paid for by third parties that carry the QUT logo

QUT corporate advertising means all paid promotion of QUT in any media (print, broadcast, on-line - including search engine marketing and content marketing initiatives), excluding staff recruitment advertising.

QUT advertising publications means all print and online publications identified as being authored by QUT.

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3.3.6 Delegations

Refer to Appendix 3 Schedule of Authorities and Delegations (VC201).

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Related Documents

MOPP F/2.1 Corporate identity

Marketing and Communication Department (QUT staff access only)

Competition and Consumer Act 2010

Fair Trading Act 1989

Education Services for Overseas Students Act 2000

Spam Act 2003

Information Privacy Act 2009

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Modification History

Date

Sections

Source

Details

08.08.17

All

Vice-Chancellor

Revised and simplified policy

21.04.11

All

Vice-Chancellor

Periodoc review - policy revised

02.02.09

All

Vice-Chancellor

Periodoc review - no change

17.11.05

All

Vice-Chancellor

Revised policy; policy renumbered to F/3.3 (formerly F/3.2)

01.10.03

All

Marketing and Communication Director

Updated

18.10.02

All

Corporate Communication Director

Updated

08.11.00

F/3.3.1

Director Human Resources Department

Revised following changes to staff advertising processes

12.01.99

All

Corporate Communication Director

Revised

29.10.98

All

Corporate Communication Director

Revised

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