F/3.3 Advertising policy

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3.3.1 Management and coordination of advertising
3.3.2 Booking advertisements
3.3.3 Approval of advertisements
3.3.4 Third party advertisements
3.3.5 Advertising by external parties in QUT publications
3.3.6 Advertising by external parties on QUT web pages
3.3.7 Advertising agency services
Related Documents
Modification History

3.3.1 Management and coordination of advertising

The Marketing and Communication Department manages all aspects of QUT advertising in all media (print, broadcast, on-line), except staff recruitment advertising. The Human Resources Department coordinates all staff recruitment advertising in formats approved in advance by the Marketing and Communication Director.

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3.3.2 Booking advertisements

All bookings for advertising media must be made through the Marketing and Communication Department. This enures that QUT is able to take advantage of government rates for media space and honour any contractual agreements the University may have with media agencies from time to time. Procedures for booking advertisements are available on the Marketing and Communication website .

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3.3.3 Approval of advertisements

All advertisements are checked by the Marketing and Communication Department for quality and compliance, for example with the ESOS Act , Trade Practices Act or Privacy Act . All finished advertisements are approved by the Marketing Communication Director.

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3.3.4 Third party advertisements

Advertisements that are not paid for by QUT but which carry the QUT logo (for example course promotions initiated by international partners) are subject to approval by the Marketing and Communication Director. This requirement should be stipulated in any agreement negotiated with third parties.

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3.3.5 Advertising by external parties in QUT publications

Advertising by external parties is accepted in QUT publications under the following guidelines:

• Advertisements should be appropriate for the publication and its readership, and must conform to QUT policies (eg policies on drug and alcohol abuse and discrimination).
• The University has the right to refuse any advertiser. This right is exercised through responsibility centres, under advice from the Marketing and Communication Director,
• Advertising from other universities or competing institutions will be accepted only if the responsibility centre responsible for the publication is satisfied the content of the advertisement is not in conflict with the interests of QUT or any of its components.
• Acceptance of loose inserts and giveaways is at the discretion of the relevant responsibility centre (in consultation with the Marketing and Communication Director) after considering suitability and costs of insertion and/or mailing.
• All revenue generated from advertising will go to the responsibility centre paying for the publication - except for any fees payable to an organisation or individual contracted by the University to sell space in the publication.
• Any responsibility centre intending to actively market a publication to prospective advertisers (rather than simply accepting requests from advertisers to place advertisements), or to hire a consultant to do such marketing, should consult with the Marketing and Communication Director to ensure that prospective advertisers are approached by QUT in a coordinated and professional manner.
• Advertising rates for individual publications are fixed by the responsibility centre. These are determined by market forces and the need to ensure that the revenue gained (after external commissions or internal staff and other costs incurred in soliciting advertising) exceeds the additional production and printing costs incurred through acceptance of the advertisements.

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3.3.6 Advertising by external parties on QUT web pages

Paid advertising by external organisations (ie an external advertiser's message or logo) on University web pages is not permitted. However, where a broader sponsorship arrangement exists with an external organisation, this may be acknowledged by QUT in text (no external logos) on the appropriate University web page/s. In these situations, the sponsor's name in the text may provide a hyperlink to the organisation's website or to more information about QUT's relationship with the organisation. Any exceptions to this policy must be approved by the Marketing and Communication Director.

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3.3.7 Advertising agency services

The University appoints an advertising agency to provide professional advice and creative services for corporate branding campaigns and other key projects. All agency briefs are managed through the Marketing and Communication Department. No other area of the University may engage any advertising agency for any purpose without the prior written approval of the Marketing and Communication Director.

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Related Documents

MOPP F/2.1 QUT corporate identity

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Modification History

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