Manual of Policies and Procedures

F/3.2 Social media

Contact Officer

Executive Director, Marketing and Communication

Approval Date

08/08/2017

Approval Authority

Vice-Chancellor and President

Date of Next Review

01/08/2020

3.2.1 Purpose
3.2.2 Application
3.2.3 Roles and responsibilities
3.2.4 Unofficial QUT related social media
3.2.5 Identifiable private use of social media
3.2.6 Record keeping
3.2.7 Use of social media for crisis management
3.2.8 Definitions
Related Documents
Modification History

3.2.1 Purpose

QUT encourages the use of social media for engagement; academic collaboration; the promotion of research and the development and delivery of learning and support services. This policy is supported by procedures and guidelines to assist users to maximize the benefits of this technology.

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3.2.2 Application

This policy applies to all use of social media by any person to whom the QUT Staff or Student Codes of Conduct (B/8.1 and E/2.1) apply, except for non-identifiable private use of social media.

Persons using facilities provided by the University to access social media are required to do so in compliance with the relevant QUT Code of Conduct, Acceptable use of information and communications technology resources (F/1.11) and any other relevant policies, regardless of whether accessed on campus or remotely. Where services not provided by QUT are used to access social media, the relevant Code of Conduct applies when undertaking any activity as a student or staff member or while engaged in any activity which may impact on the University.

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3.2.3 Roles and responsibilities

Position
Responsibility
Executive Director, Marketing and Communication
  • approves the creation of all official QUT social media accounts and affiliated presences on recommendation from the relevant Executive Dean, Institute Director, Head of Division or Deputy Vice-Chancellor
  • approves the guidelines for using social media (QUT staff access only) which provide information on the use and management of official and affiliated social media accounts and use of social media for internal collaboration
  • may close an official site, revoke affiliated status, and require administrators to remove evidence of affiliation with the university
Deputy Vice Chancellor (Teaching and Learning)

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3.2.4 Unofficial QUT related social media

Unofficial QUT related social media presences (e.g. student clubs and student administered study groups) are not endorsed by the University and must not use the QUT logo, purport to represent the university, breach the social media platform terms of service, or breach the relevant Code of Conduct

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3.2.5 Identifiable private use of social media

Staff are encouraged to share their expertise through social media. Where comment is made on a matter which is directly related to their area of expertise, individuals may establish their credentials by using their title, affiliation with QUT, and link to their staff or research profile. It may be necessary to include a disclaimer which states that the opinions expressed do not necessarily represent that of QUT.

Comments on matters outside of a person’s area of expertise should be made in their capacity as a private citizen, without any association to QUT.

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3.2.6 Record keeping

Social media use in an official capacity may generate a QUT record which should be managed according to the Records management policy (F/6.1).

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3.2.7 Use of social media for crisis management

Where a critical incident occurs, social media communication will be managed according to Media relations (F/3.4).

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3.2.8 Definitions

Official social media accounts are presences in the public domain used by organisational areas to conduct official business of QUT. Official accounts appear on QUT’s social media website.

Learning and teaching social media accounts are non-public accounts created by university staff to conduct learning and teaching activities.

Affiliated social media accounts are used by staff, students, or alumni for conducting business or creating relationships that are related to QUT. These may include alumni chapters, student work showcases and University supported student clubs, and are listed on QUT’s social media website.

Non-identifiable private use of social media is use of social media in a way that does not associate the user with QUT and/or does not have an impact on the University.

Social media are web-based technologies that enable users to create, share, build networks and discuss content in virtual communities and networks.

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3.2.9 Use of social media for crisis management

Where a critical incident occurs, social media communication will be managed according to Media relations (F/3.4).

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Related Documents

MOPP B/8.1 Staff Code of Conduct

MOPP D/3.1 Intellectual property

MOPP E/2.1 Student Code of Conduct

MOPP F/1.11 Acceptable use of information and communications technology resources

MOPP F/2.1 Corporate identity

MOPP F/3.4 Media relations

MOPP F/5.1 Copyright

MOPP F/6.1 Records management

MOPP F/6.2 Information privacy

Education Services for Overseas Students Act 2000 - National Code 2007

QUT Social Media Guidelines (QUT staff access only)

QUT Web Manual

Social Media Guidelines for Learning and Teaching (QUT staff access only)

Use of Internet And Social Media for Research (QUT staff access only)

Web Quality Framework

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Modification History

Date

Sections

Source

Details

08.08.17 All Vice-Chancellor Revised and simplified policy
02.11.15 All Vice-Chancellor Revised policy

12.07.12

All

Vice-Chancellor

New policy

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