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Contact Officer | Director, Marketing and Communication |
Approval Date | 17/11/2005 |
Approval Authority | Vice-Chancellor |
Date of Next Review | 01/12/2008 |
3.1.1 Strategy
3.1.2 Planning
Related Documents
Modification History
3.1.1 Strategy
Marketing strategies at all levels should respond explicitly to the University's strategic goals and
key performance indicators. Marketing strategies should be informed by relevant market and industry
research. All proposals to commission market research from external suppliers must be approved by the
Marketing and Communication Director or delegate.
The Vice-Chancellor approves institutional marketing strategies in consultation with Vice-Chancellor's Advisory Committee.
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3.1.2 Planning
Institutional strategies are given effect through rolling three-year corporate plans for domestic
and international marketing. Faculties prepare an annual marketing communication plan that is aligned
with the corporate plans but which is framed in light of local contextual factors. The faculty plan
should include all activities proposed for the following calendar year in all marketing communication
media. Faculty plans are subject to approval by the Marketing and Communication Director or delegate.
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Related Documents
MOPP F/2.1 QUT corporate identity
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Modification History
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Date |
Sections |
Source |
Details |
26.02.08 |
F/3.1.1 |
Vice-Chancellor |
Revised to remove reference to Marketing Committee (disestablished 26.02.08) |
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17.11.05 |
All |
Vice-Chancellor |
Revised policy |
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