F/2.1 QUT corporate identity

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2.1.1 QUT corporate identity
2.1.2 Approval of identity elements
2.1.3 Promotional items, merchandise and apparel
2.1.4 Implementation of identity standards
Related Documents
Modification History

2.1.1 QUT corporate identity

The way in which QUT visually presents itself to the public influences the image that people have of the University.

The aims of the corporate identity program are:

• to create a single, consistent and clear visual identity for QUT
• to project the University as a professional, reliable and contemporary organisation
• to standardise the University's visual presentation in a number of applications, thereby increasing efficiency.

QUT's commitment to the appropriate use of information technology facilities, including the development and maintenance of University Web pages, forms part of this corporate identity program (see QUT Web Corporate Identity Manual ( http://www.webmanual.qut.edu.au/ ).

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2.1.2 Approval of identity elements

The Vice-Chancellor approves the corporate identity of the University that is applied to stationery, signage, uniforms, certificates and parchments, and other corporate uses. The corporate identity includes the QUT logo and “real world” slogan (both Registered Trade Marks), corporate colours, typefaces and other elements of visual identity. The rules governing corporate identity are collected in the Corporate Identity Manual which is reviewed and updated periodically by the Marketing and Communication Department.

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2.1.3 Promotional items, merchandise and apparel

The Marketing and Communication Director approves all proposals to produce QUT-branded items for gift or sale to staff, students or external stakeholders to ensure that high standards for quality and suitability are maintained.

This policy includes hats, shirts or other apparel items produced for special events or for distribution to staff or students. Guidelines for official uniforms and signage are included in the QUT Corporate Identity Manual.

Final artwork for promotional items must be checked for compliance with corporate identity standards and approved by the Marketing and Communication Director. Where possible, a finished sample of the item should be supplied for inspection prior to full production.

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2.1.4 Implementation of identity standards

Implementation of the University's corporate identity is managed by the Marketing and Communication Department. All applications of the QUT name, logo or slogan, whether produced by QUT or third parties, must be checked for corporate identity compliance and approved by the Marketing and Communication Director.

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2.1.5 Authority to engage external studios, printers and web programmers

All printing projects should be managed by the Marketing and Communication Department, which will engage external print and design suppliers as needed. No other area of the University may engage directly with external design studios or printers without prior approval of the Marketing and Communication Director.

Promotional websites are normally produced by the Marketing and Communication Department. No other area of the University may engage directly with external suppliers of web design or programming services without prior approval of the Marketing and Communication Director.

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2.1.6 Corporate events and functions

Corporate events and functions hosted by any unit of QUT are those which involve representation at the highest level (eg Council, Vice-Chancellor) with dignitaries and other community members. They include such events as graduation and orientation ceremonies, building openings, ministerial and official visits, business functions, and centre launches.

The function format is approved by the Vice-Chancellor. Where a function follows a standard format or is professionally stage-managed, the Vice-Chancellor may provide an ongoing approval.

Planning for events and functions is undertaken by the host unit with advice from the Marketing and Communication Department. The host unit is responsible for obtaining approval for the function and for the full implementation of the function. The Marketing and Communication Department can assist in pre-promotion and media coverage of corporate events.

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Related Documents

MOPP F/2.2 QUT name, logo and slogan

MOPP F/3.3 Advertising policy

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Modification History

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