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F/2.1 QUT corporate identity |
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2.1.1 QUT corporate identity 2.1.1 QUT corporate identityThe way in which QUT visually presents itself to the public influences the image that people have of the University. The aims of the corporate identity program are:
QUT's commitment to the appropriate use of information technology facilities, including the development and maintenance of University Web pages, forms part of this corporate identity program (see QUT Web Corporate Identity Manual ( http://www.webmanual.qut.edu.au/ ). Paid advertising by external organisations (ie an external advertiser's message or logo) on University Web pages is not permitted. However, where a broader sponsorship arrangement exists with an external organisation, this may be acknowledged by QUT in text (no external logos) on the appropriate University Web page/s. In these situations, the sponsor's name in the text may provide a hyperlink to the organisation's website or to more information about QUT's relationship with the organisation. Any exceptions to this policy must be approved by the Marketing and Communication Director. 2.1.2 Approval of identity elementsThe Vice-Chancellor approves the corporate identity of the University that is applied to stationery, signage, uniforms, certificates and parchments, and other corporate uses. The corporate identity includes the QUT logo and “real world” slogan (both Registered Trade Marks), corporate colours, typefaces and other elements of visual identity. The rules governing corporate identity are collected in the Corporate Identity Manual which is reviewed and updated periodically by the Marketing and Communication Department . 2.1.3 Implementation of identity standardsImplementation of the University's corporate identity is managed by the Marketing and Communication Department. All applications of the QUT name, logo or slogan, whether produced by QUT or third parties, must be checked for corporate identity compliance and approved by the Marketing and Communication Director. Related Documents
MOPP F/2.2 QUT name, logo and slogan
Modification History
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