F/2.1 QUT corporate identity


Chapters
	A - Governance/Organisation
	B - Human Resources
	C - Teaching/Learning
	D - Research/Development
	E - Student Administration
	F - Information Management
	G - Financial Management
	H - Physical Facilities
	I - International/Community
	MOPP Appendices

	MOPP Protocol
	MOPP Updates

[Print-friendly version]

Contact Officer	Director, Marketing and Communication
Approval Date	17/11/2005
Approval Authority	Vice-Chancellor
Date of Next Review	01/12/2008

2.1.1 QUT corporate identity
2.1.2 Approval of identity elements
2.1.3 Implementation of identity standards
Related Documents
Modification History

2.1.1 QUT corporate identity

The way in which QUT visually presents itself to the public influences the image that people have of the University.

The aims of the corporate identity program are:

to create a single, consistent and clear visual identity for QUT
to project the University as a professional, reliable and contemporary organisation
to standardise the University's visual presentation in a number of applications, thereby increasing efficiency.

QUT's commitment to the appropriate use of information technology facilities, including the development and maintenance of University Web pages, forms part of this corporate identity program (see QUT Web Corporate Identity Manual ( http://www.webmanual.qut.edu.au/ ).

Paid advertising by external organisations (ie an external advertiser's message or logo) on University Web pages is not permitted. However, where a broader sponsorship arrangement exists with an external organisation, this may be acknowledged by QUT in text (no external logos) on the appropriate University Web page/s. In these situations, the sponsor's name in the text may provide a hyperlink to the organisation's website or to more information about QUT's relationship with the organisation. Any exceptions to this policy must be approved by the Marketing and Communication Director.

Top

2.1.2 Approval of identity elements

The Vice-Chancellor approves the corporate identity of the University that is applied to stationery, signage, uniforms, certificates and parchments, and other corporate uses. The corporate identity includes the QUT logo and “real world” slogan (both Registered Trade Marks), corporate colours, typefaces and other elements of visual identity. The rules governing corporate identity are collected in the Corporate Identity Manual which is reviewed and updated periodically by the Marketing and Communication Department .

Top

2.1.3 Implementation of identity standards

Implementation of the University's corporate identity is managed by the Marketing and Communication Department. All applications of the QUT name, logo or slogan, whether produced by QUT or third parties, must be checked for corporate identity compliance and approved by the Marketing and Communication Director.

Top

Modification History

Date	Sections	Source	Details
17.11.05	All	Vice-Chancellor	Revised policy
18.10.02	All	Corporate Communication Director	Updated
09.07.02	F/2.1.1	Publications Manager	Updated links to QUT Web Corporate Identity Manual (previously QUT Web Guidelines)
29.08.00	F/2.1.1	Vice-Chancellor	New policy prohibiting advertising on QUT Web pages (endorsed by Vice-Chancellor's Advisory Committee 10.2.00)
26.11.98	F/2.1.1	Pro-Vice-Chancellor (Information and Academic Services)	Approved QUT Web Guidelines

Top