Manual of Policies and Procedures

F/2.1 Corporate identity

Contact Officer

Director, Marketing and Communication

Approval Date

08/08/2017

Approval Authority

Vice-Chancellor

Date of Next Review

01/08/2020

2.1.1 Purpose
2.1.2 Application
2.1.3 Roles and responsibilities
2.1.4 Corporate events and functions
2.1.5 QUT name, logo and slogan
2.1.6 Publishing and printing
2.1.7 Editorial quality
2.1.8 Definitions
2.1.9 Delegations
Related Documents
Modification History

2.1.1 Purpose

The way in which QUT visually presents itself to the public influences the image that people have of the University.

The aims of the corporate identity program are:

  • to create a single, consistent and clear visual identity for QUT
  • to project the University as a professional, reliable and contemporary organisation
  • to standardise the University's visual presentation in a number of applications, thereby increasing efficiency
  • to ensure that high standards for quality and suitability are maintained for signs, promotional items, merchandise and apparel, publications, advertising, and corporate functions

The rules governing corporate identity including use of the QUT logo are outlined in the QUT Corporate Identity Manual.

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2.1.2 Application

The corporate identity includes the QUT logo and real world slogan (both Registered Trade Marks), corporate colours, typefaces and other elements of visual identity.  The corporate identity standards are applied to all corporate uses such as development and maintenance of University web pages, publications, official uniforms, official apparel items produced for special events or for distribution to staff or students, stationery, signage, certificates and parchments.

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2.1.3 Roles and responsibilities

Position
Responsibility

Vice-Chancellor

  • approves the corporate identity of the University
  • approves the format of corporate events and functions
Registrar
  • approves use of the QUT name, logo and slogan in accordance with this policy
Director, Marketing and Communication
  • develops and periodically reviews the QUT Corporate Identity Manual
  • manages implementation of the University's corporate identity
  • produces the QUT Annual Report, which gives an overview of QUT and its operation for the calendar year
  • approves all externally visible official QUT social media presences and maintains a register of approved social media accounts
Manager, Visual Communication Services
  • approves proposals to produce QUT-branded items for gift or sale to staff, students or external stakeholders
  • approves final artwork for promotional items as being compliant with corporate identity standards
  • manages all printing projects and promotional websites including engaging external print and design suppliers and web design or programming services as needed; or provides approval to another QUT area to do so in limited circumstances
  • approves applications for the use of the QUT name, logo or slogan, whether produced by QUT or third parties
Manager, QUT Printing Services
  • manages small run digital printing or photocopying of non-promotional material, where no design or typesetting is required
  • manages the production of educational print material
  • provides ongoing management of Standing Offer Arrangement for digital printing and purchase of digital photocopiers, printers and multifunctional devices
  • approves exception of requests outside scope of Standing Offer Arrangement for digital printing
Director, Student Business Services
  • produces the QUT Handbook which is an annual, official record of courses and offerings
Staff and students
  • ensure compliance with the QUT Corporate Identity Manual
  • seek approval of Visual Communication Services before production and distribution of any promotional material, or use of QUT name, logo or slogan, on materials that will be seen outside of QUT
  • obtain approval for corporate events and functions

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2.1.4 Corporate events and functions

Corporate events and functions hosted by any unit of QUT are those which involve representation at the highest level (e.g. Council, Vice-Chancellor) with dignitaries and other community members. They include such events as graduation ceremonies and orientation, building openings, ministerial and official visits, business functions, and centre launches.

The function format is approved by the Vice-Chancellor. Where a function follows a standard format or is professionally stage-managed, the Vice-Chancellor may provide an ongoing approval.

Planning for events and functions is undertaken by the host unit with advice from the Marketing and Communication Department. The host unit is responsible for obtaining approval for the function and for the full implementation of the function. The Marketing and Communication Department can assist in pre-promotion and media coverage of corporate events.

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2.1.5 QUT name, logo and slogan

It is not permissible for students or staff to use the QUT name, logo and slogan for assignments, outside work, or for any other purposes not approved by the University. Without limiting the generality of this, staff and students must not:

  • assume or use in connection with any trade, business or profession, or any club, association or person, the QUT name, logo or slogan, or any name, logo or slogan so nearly resembling the QUT name, logo or slogan as to be likely to deceive
  • print, publish or distribute to any person or cause to be printed, published or distributed to any person any written or printed matter whatsoever on which appears the QUT name, logo or slogan, or any name, logo or slogan so nearly resembling the QUT name, logo or slogan as to be likely to deceive
  • reproduce or represent by any means whatsoever on any vehicle, article or material whatsoever, the QUT name, logo or slogan, or any name, logo or slogan so nearly resembling the QUT name, logo or slogan as to be likely to deceive.

Breach of this clause may constitute misconduct by a staff member or student, and may be dealt with under relevant instruments (in the case of students, QUT Student Code of Conduct (E/2.1) or, in the case of staff, the relevant industrial agreement or policy).

Heads of school and discipline heads (Creative Industries Faculty) may grant special permission for use of the QUT logo on assignments where these are a part of a community project and are to be distributed as representative of the University. In such cases, a copy of the proposed usage must be sent to the Director, Marketing and Communication for checking before the document is printed / distributed.

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2.1.6 Publishing and printing

All print and promotional resources for marketing and communication purposes must be managed through Visual Communication Services. The use of in-department design or production is not permitted.

The University outsources the production of high volume, high quality digital printing and photocopying of non-promotional material, where no design or typesetting is required. Such digital printing and photocopying is covered by a Queensland Government Chief Procurement Office's Standing Offer Arrangement.

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2.1.7 Editorial quality

High editorial standards of readability, accuracy and consistency are essential to promote QUT as a quality institution.

All QUT promotional material or publications for sale outside the University should be edited and proofed by a person with relevant tertiary qualifications or equivalent experience, who is not the same person responsible for writing the publication.

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2.1.8 Definitions

QUT name includes ‘the Queensland University of Technology’, ‘QUT’, ‘the University’ or other words used by QUT from time to time as its name.

QUT logo means the official logo of QUT as approved by the Vice-Chancellor following consultation with Council.

QUT slogan means the words ‘a University for the real world’ as approved by the Vice-Chancellor following consultation with Council.

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2.1.9 Delegations

Refer to Appendix 3 Schedule of Authorities and Delegations (VC006, VC007, VC008).

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Related Documents

MOPP F/3.2 Social media

MOPP F/3.3 Advertising

CRICOS Information Guide (QUT staff access only)

Guidelines for using social media (QUT staff access only)

Marketing and Communication polices and protocols (QUT staff access only)

QUT Corporate Identity Manual

QUT Printing Services for staff and students (QUT staff and student access only)

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Modification History

Date

Sections

Source

Details

08.08.17

All

Vice-Chancellor

Revised and simplified policy to include content from rescinded policies - F/2.2 QUT name, logo and slogan and F/4.1 Publishing and printing

21.04.11

All

Vice-Chancellor

Periodic review - policy revised

02.02.09

All

Vice-Chancellor

Periodic review - minor revisions

17.11.05

All

Vice-Chancellor

Revised policy

18.10.02

All

Corporate Communication Director

Updated

09.07.02

F/2.1.1

Publications Manager

Updated links to QUT Web Corporate Identity Manual (previously QUT Web Guidelines)

29.08.00

F/2.1.1

Vice-Chancellor

New policy prohibiting advertising on QUT Web pages (endorsed by Vice-Chancellor's Advisory Committee 10.2.00)

26.11.98

F/2.1.1

Pro-Vice-Chancellor (Information and Academic Services)

Approved QUT Web Guidelines

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